Sunil Adhye began with an insurance practice. In 2008, a family crisis changed the practice. Yashashri carried it forward, and a second generation later joined her.
The whole story is the foundation
How the practice grew
The practice changed hands because life demanded it. Its perspective widened, the tools changed, and the responsibility to each family stayed the same.
2000
The year 2000
Sunil Adhye began an insurance practice as India's private insurance sector was opening. The work was personal from the start: helping families prepare for events they hoped would never come.
2008
The family is tested
A medical complication changed the family's life overnight. Protection, continuity, and preparedness were no longer abstract ideas.
2009
Yashashri takes the reins
Yashashri stepped into the practice and ensured that client families continued to be supported without interruption. Over the years that followed, she built the work around empathy, steadiness, and doing right by people when they were most vulnerable.
2015 / 2018
A licence, then active work
Udayan received his first financial services licence in 2015. He began working more actively in the family practice in 2018, bringing a research-led approach shaped by data, scepticism, global perspective, and a willingness to change course when better evidence appears.
Now
The MoneyIQ chapter
Today, Yashashri and Udayan work together under the MoneyIQ name. The tools are newer and the research is broader, but the standard is unchanged: patience, clear explanations, and personal accountability in every relationship.
The partners
A mother-son partnership combining the continuity of long relationships with modern analytical precision.
When the family's life changed in 2008, Yashashri stepped into the practice during an extraordinarily difficult period. She kept client relationships intact and carried the work forward with empathy, steadiness, and a long memory. That continuity remains the foundation of MoneyIQ.
Udayan received his first financial services licence in 2015 and began working more actively in the family practice in 2018. His approach combines research, macro evidence, and modern tools with a belief formed early: financial decisions matter most when a family is vulnerable. He leads MoneyIQ's investment research and client conversations alongside Yashashri.
What the story means
MoneyIQ was not born in a boardroom. It grew from a family tradition of managing wealth with care, discipline, and personal accountability.
For decades, our family has helped other families protect and grow what matters to them. That same work, those same values, and that same commitment now carry the MoneyIQ identity.
What has changed is the name, the research, and the tools. What has not changed is the responsibility we feel when another family trusts us with an important decision.
“We bring the same patience, scrutiny, and care to client conversations that we would want around our own family's money.”
Continue the story
Start with what your family needs its wealth to protect, enable, and carry forward. We will listen before discussing a path.
Mutual fund-related conversations and transactions are undertaken in the capacity of a mutual fund distributor. Tax and legal matters are handled by qualified specialists.